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Market Updates

Biovelop Signs Distribution Agreements

Sweden-based Biovelop AB has signed distribution agreements for its PromOat beta-glucan soluble fiber ingredient covering 13 countries, including Belarus, Belgium, Canada, Finland, Iran, Luxembourg, Malaysia, The Netherlands, Russia, Singapore, South Africa, Taiwan and Ukraine.

“The level of excitement and interest in PromOat from distributors in such a diverse range of countries reflects both PromOat’s versatility as an ingredient and also its truly global appeal to food, beverage and supplements manufacturers,” said David Peters, director of sales and marketing for Biovelop. “This has put us in the enviable position of being able to work with some of the finest distribution companies in the world.”

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